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14 Latinx-Owned Beauty Brands You Probably Should Know By Now, If You Don’t Already

We hope you love the products we recommend! Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication. 1. Vive Cosmetics carries matte liquid lipsticks and classic lipsticks. They…



14 Latinx-Owned Beauty Brands You Probably Should Know By Now, If You Don’t Already

We hope you love the products we recommend! Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.


Vive Cosmetics carries matte liquid lipsticks and classic lipsticks. They also make a Lip Care Kit with a mango-coco scented lip balm and lip scrub that’ll keep your lips soft throughout the winter.

Promising review: “I love the lipstick. I have brown skin, and I have gone through countless red lipsticks that look great on me. This color looks amazing on my skin tone. I have gotten compliments from my coworkers. The shade is gorgeous and long lasting. It is definitely one of my favorite colors. Best of all, I am happy to support a Latinx company! Will be recommending it to friends and family.”—Miriam Cruz

Get a matte liquid lipstick from Vive Cosmetics for $17 (available in 14 colors).

Prices: Products start at $17.50.

Available at: Vive Cosmetics

What you should know: The founders are Joanna Rosario and Leslie Valdivia pictured above! Their products are cruelty free, vegan, and paraben free!

Promising review: “I love Tata Harper skin care. Every time I use a product, from a daily wash to a moisturizer or serum, my skin feels completely nourished. I love how everything smells, how it feels when I put it on my skin and the results after. My skin has improved in hydration, tone, clarity, and diminishment of freckles. For the first time ever in my life, I go out without makeup. Everything is beautifully packaged and ships quickly. Thank you Tata Harper!”—Shelly L.

Prices: Products start at $35+

Available at: Tata Harper, Amazon, Sephora, & Nordstrom

What you should know: Their formulas are free from GMOs, toxins, fillers, artificial colors, artificial fragrances, and synthetic chemicals.


BeautyBlender is best known for inventing their namesake sponge, a foundation application tool, which revolutionized the way beauty lovers bounce on their makeup with perfect coverage. They now offer their very own makeup line.,

Promising review: “This sponge definitely lives up to the hype. It blends out your foundation beautifully for a flawless look.”—Gilliangc01f

Prices: Products start at $12

Available at: Beauty Blender, Amazon, Sephora, & Ulta

What you should know: Founder Rea Ann Silva’s has had a 20-year+ career as a Hollywood makeup artist and entrepreneur. The Beauty Blender came onto the makeup tool scene with a *splash* and has since won a ton of beauty awards and is the go-to tool for professionals and new beauty lovers alike.


Joanna Vargas got its start with in-person facials and treatments and has grown into a luxury organic skincare line as well. The fan favorite award goes to their Rescue Serum which is made of vitamin C to even skin tone, build resilience, and boost radiance.

Promising review: “I have been using this serum for almost a year. The texture of my skin has changed dramatically and it has helped to remove redness and dry skin. It has also reduced fine lines. I use it at night after cleansing and before my night cream. It is a definite game changer. It is a little pricey, but well worth it and a little pump goes a long way!” —Zulma S

Get the Rescue Serum from Joanna Vargas for $295.

Prices: Products start at $22

Available at: Joanna Vargas & Nordstrom

What you should know: Joanna Vargas is an aesthetician. She offers top of the line facials at her NYC + LA salons. On top of the iconic ~ IRL~ experience with her brand, Joanna Vargas offers all-natural formula products for the do-it-yourself-facial we all really want in the comfort of our homes.


Kat Von D is a well-known name in the beauty industry with long-time fans of the brand’s cruelty free formulas and powerful pigments. The infamous tattoo eye liner has a high pigment and waterproof formula that keeps us coming back for more., Kat Von D

Promising review: “KVD has been the best lipstick for me. I have a couple other brands that are nice but KVD still comes out on top. Not too drying and it goes on smooth. I was so excited to get this new color and I love it! Not being tested on animals is another big plus for me, main reason I tried her makeup in the first place.“—Sephora Customer

Get the Kat Von D Everlasting Liquid Lipstick from Sephora for $20 (available in 30+ colors).

Prices: Products start at $7

Available at: Kat Von D & Sephora

What you should know: All products are 100% cruelty free and they offer a variety of vegan products.


Botanika Beauty equips your beauty arsenal with hair products that actually know what they’re doing when it comes to curls. The Definer is a great place to start if you’re looking for a lightweight curl cream that adds moisture while it defines.,

Promising review: “This Collection is an absolute delight. Gabriela and the Bésame team have taken on Flora’s role and bestowed upon us all the gift of beauty. You can feel the love put into the Collection’s creation and the quality is unsurpassed. The pieces are unique and true to the aura surrounding Princess Aurora. Nurtured in nostalgia and beautifully executed, you won’t need magic to feel like a princess wearing these products!” —Jessica S.

Get the entire Sleeping Beauty 1959 Collection from Bésame for $269.

Prices: Products start at $22

Available at: Besame Cosmetics

What you should know: Bésame is known for recreating authentic makeup shades, packaging, and esthetics found in the1950s-60s. So much so, their products are beloved and used by Hollywood makeup artists when creating more traditional looks.


Luna Magic offers mink lashes, eyeshadow palettes, and liquid lipsticks all inspired by the music that flows through Latinx culture.

Prices: Products start at $12

Available at: Luna Magic

What you should know: Luna Magic was founded by two sisters inspired by their Caribbean and Latinx roots. They say, “In our Latin culture, beauty and music go hand in hand and our brand is a celebration of that.”

Prices: Products start at $10

Available at: Reina Rebelde and Target.

What you should know: Reina says that her love of makeup started when she was growing up in Mexico watching the telenovela “Rosa Salvaje” and sitting with her mother as she’d do her own makeup. Read more here.


The Honest Company was founded by Jessica Alba with the vision of creating products that are safe and trusted because of the ingredients she uses. Her matte liquid lipstick has an award-winning vegan and cruelty free formula.


Shaina B Cosmetics got started in Miami as a brand that wants to add vibrancy and creativity to your routine. Get creative and colorful with the Miami palette which has an entire top row of ultra shimmery shades.

Prices: Products start at $29

Available at: Shaina B Cosmetics

What you should know: Their brand mission is to inspire us to live boldly with AND without makeup. So go forth and be bold!


Rizos Curls is here to define your beautiful curls into bouncy, shiny and frizz-free works of art. Try their four-step bundle (shampoo, conditioner, curl defining cream, and spray) for the perfect curls.

Rizos Curls

Prices: Products start at $14.99

Available at: Rizos Curls Walmart

What you should know: Founder Julissa Prado never could find the right products for her hair growing up, so she made her own!

Join BuzzFeed as we celebrate Hispanic Heritage Month from September 15 to October 15, and explore more content celebrating la cultura.

BuzzFeed/Charlotte Gomez

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35 Amazing Things I Honestly Can’t Believe Cost Less Than $5




We hope you love the products we recommend! Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.


A bestselling soft toque to keep you warm and fashionable for the winter months. It comes in over 58 colours, so you’ll have a ton of options to pick from. They’re also perfect for gifts.


A strawberry sorbet-flavoured lip balm which comes in the cutest packaging. This is 100% organic, keeps your lips moisturized, and smells amaaazing. You’ll have to resist the urge to eat it.

Amazon / Via

It’s free of pthalates, petrolatum and paraben, and is enriched with the goodness of shea butter.

Get it on Amazon Canada for $3.97.


A pair of beautiful stainless steel airplane cufflinks that look way more expensive than they are. They’ll have you looking super professional for under $2!

Amazon / Via

These would make an excellent little gift for someone who travels for work.

Get the set on Amazon Canada for $1.74.

Amazon / Via, amAZON / Via

Whether you’re going to a wedding or to work, these will add a subtle touch of bling to your ensemble that’s appropriate for both.

Get the set on Amazon Canada for $3.47.


Some adorable kitty gel pens that will brighten up your desk or pencil case in an instant. All the cats in the bunch have different expressions!

Amazon / Via

These are refillable and would make a perfect affordable gift for a cat parent, or a nephew/niece who loves kitties.

Get a pack of six on Amazon Canada for $4.79.


A dainty statement geometrical metal clip to look like you put more effort into your ’do than you actually did.

Amazon / Via

Because they’re fully made of metal, they’ll last you a long, long time.

Get it on Amazon Canada for $1.99+ (available in eight shapes).


Five pairs of polka-dotted comfy and casual cotton socks any dog lover would go crazy for.

Amazon / Via

Reviewers find them adorable and luxuriously soft.

Get the set on Amazon Canada for $3.90+ (available in five animal patterns, and fit sizes 5-8.5).


A pair of gorgeous, uniquely designed, translucent socks made of cotton and crystal lace.


A ton of beautiful nail decals with 12 different patterns including tropical leaves, dainty pastel flowers, and exotic birds, so you can remain in the summer mood even while it’s winter.

Amazon / Via

Just soak each cutout in water, apply it to the nail using tweezers, and seal in with some top coat. Ta-da! You now have ~professionally manicured~ nails at home.

Get 12 sheets on Amazon Canada for $4.99.


And if you’d rather celebrate wintertime, stick on some elegant gold nail snowflakes to make your manicure look professional, expensive, and snowy. Each set has 90 pieces!

Amazon / Via

You can use them to decorate your phone, laptop, glasses frames, and whatever you want to bling up, really.

Get a set on Amazon Canada for $3.99.


A silicone scalp massager that will help lather shampoo into your hair better, and promote healthy hair growth.

Amazon / Via

The silicone bristles don’t cause breakage at the roots like fingernails do. I’ve personally started to find less hair in the bathtub since I began using this.

Get it on Amazon Canada for $3.45+ (available in pink and blue).


Pair it with some anti-residue shampoo that’ll help get rid of buildup on your scalp caused by styling products or sebum, which can cause breakouts and inhibit health hair growth.

Amazon / Via

I got this a few months ago because my hair gets oily in, like, 18 hours of washing. It has really helped me have fresh-looking hair on day two, and sometimes even day three.

Get a 350ml bottle on Amazon Canada for $3.99.


A flat top brush that makes applying foundation and other cream products a dream. Because it has synthetic bristles, it doesn’t absorb a lot of your foundation.


While you’re at it, why not also add this fluffy crease brush to your cart? It’ll blend your eyeshadow to perfection.

Amazon / Via, Caitlyn Ann / Via

Unlike other cheap eyeshadow brushes, this one doesn’t have hard bristles that poke your eyelid. It blends colours softly. The reviews say it all!

Get it on Amazon Canada for $3.29.


A mini atomizer, so you can take your favourite perfume or aftershave anywhere without having to carry the entire heavy glass bottle.

Amazon / Via

I have five atomizers, and they not only make travelling with perfume a whole lot easier, you also get to have your favourite perfume in multiple bottles.

Get a 10ml bottle for $3+ (available in five colours).

Amazon / Via, Via

It’s a low-maintenance ring that comes with a 90-day refund or exchange, so there’s no harm in trying it out.

Get it on Amazon Canada for $3.38+ (available in sizes 6-14).

Amazon / Via, Via

It comes in a black velvet drawstring bag, so you don’t even have to wrap it if you’re buying it as a gift.

Get it on Amazon Canada for $4.99+ (available in sizes 6-15).


Some colour-coded reusable produce mesh bags that are light but tough, and won’t tear on you. No more disposable plastic bags, yay!

Amazon / Via

They’re machine washable, and have double sewn seams for added tear protection. They’ll make grocery shopping fun again, I promise.

Get a set of five on Amazon Canada for $4.13+ (available in sizes S-L, a twin pack, and a pack of 15).


Some collagen-enriched skin renewing body lotion that will protect you against the ashiness winter is about to bring upon us all.

Amazon / Via

It has a pump, which means no tube-squeezing or double-dipping in tub.

Get a 600ml bottle on Amazon Canada for $3.97.


A pack of dental treats for your doggo because they’re SUCH A GOOD DOG, and don’t deserve to have bad breath or tooth problems.

Amazon / Via, Amazon / Via

They’re scientifically tested to reduce tartar buildup, so your dog’s breath will never be hot and stinky (okay, maybe it’ll still be hot, but not stinky).

Get a pack of 17 chews for small dogs on Amazon Canada for $3.48, and a pack of 10 treats for medium-sized dogs for $3.48.


A pair of soft and cozy cable knit leg warmers that are super stylish, so you’re still cool while you remain warm. 😎

Amazon / Via

Who said you can’t wear dresses in the winter? Just throw on some leg warmers with it, and you won’t freeze. It is recommended that you hand wash these to make them last longer.

Get a pair on Amazon Canada for $4.99 (available in five patterns).


A zippered silicone pencil case that’s littered with cats, and is legit the cutest thing I’ve ever seen.

Amazon / Via

You can also store your makeup in it!

Get one on Amazon Canada for $3.24+ (available in four patterns).


A battery-operated LED night light that can light up in seven colours, and is shaped like a mushroom (omg!).

Amazon / Via

It’s a little psychedelic looking, but that only adds to its appeal, I think.

Get it on Amazon Canada for $3.59.


A pair of cut-resistant gloves so you can grate, slice, and chop with full confidence. These are surprisingly light and comfortable for a product that can withstand a sharp blade.

Amazon / Via

The gloves are ambidextrous, which means you can use either on either hand.

Get a pair on Amazon Canada for $3.99+ (available in sizes S-XL).


A durable organizer you can slip inside any unsectioned handbag or tote to make sure your stuff is neatly arranged, and not just floating around in the abyss that is your bag.

Amazon / Via

It has outer mesh pockets for your phone, earphones, or maybe a lip balm, and can easily fit an iPad in its main pockets.

Get it on Amazon Canada for $4.49.


Some shoe cream that’ll condition and moisturize your leather footwear. It’s like a spa for your shoes, and it’s available in pretty much every colour you’ll need.

Amazon / Via

The product boasts a 4.6 star rating, and users say it brought their shoes back to life.

Get it on Amazon Canada for $2.20+ (available in 25 colours).


An absolutely adorable little cable guard that will protect the connector end of your charging cable from splitting or fraying.

Amazon / Via

It’s flexible and reduces the stress around the connector of your cable to make sure it lasts long.

Get it on Amazon Canada for $3.99+ (available in other animal models, and in multipacks).


Some comfortable shoe insoles that’ll fight foot odour and keep your feet fresh and dry. These are especially useful now that that’s winter boot time.

Amazon / Via

They can be trimmed to fit most foot sizes.

Get a pack of three pairs on Amazon Canada for $2.65 (fits sizes 5-10W and 7-13M).

Amazon / Via

It can also be used as a kickstand for your phone.

Get one on Amazon Canada for $4.50 (available in nine designs, and a pack of eight).


A lovely metal donkey keychain because everyone loves a little ass (I’m sorry).

Amazon / Via

It comes in a pouch, and would make a beautiful crafted gift. I would take the donkey off and make it into a pendant but that’s just me. 🤷‍♀️

Get it on Amazon Canada for $4.44.


Some beautiful coloured kohl liners to give your waterline a pop of colour, because simple old mascara or winged black liner can get boring.


Reviewers say it lasts all day and doesn’t smudge.

Get one on Amazon Canada for $3.96 (available in 22 colours).

Amazon / Via

You can repurpose it as a necklace too!

Get it on Amazon Canada for $3.12.


Or a soft headband with bunny ears that you can use to put your hair back as you wash your face, do your makeup, or put on a face mask.

Amazon / Via, Via

The elastic band makes it adjustable and snug for all head sizes.

Get it on Amazon Canada for $3.69.


A silicone applicator that’s like a little spatula for your face. It makes face mask mixing and application a mess-free experience.

Amazon / Via

I use mine to mix my Aztec Secret Indian Healing Clay Mask with water, and whip up homemade face packs. Nothing drips down to your elbows, and it’s just so satisfying.

Get one on Amazon Canada for $1.84 (also available in sets of two and four).


And finally, an artificial plant to add some character and greenery to your apartment, without the added pressure of having to keep a plant alive.

Amazon / Via

It would also make a great addition to your work desk.

Get one potted plant on Amazon Canada for $3.59.

Me after adding everything to my cart:

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