Apple launched its Apple TV+ service on November 1st, 2019, taking on established juggernaut Netflix at a game it practically invented (not to mention the half-dozen or so other streaming services). So comparing Apple TV+ and Netflix, how exactly does Apple’s new service stack up?
Getting Apple TV+ is pretty easy. Apple is offering a 7-day trial for new subscribers and anyone who’s bought an eligible piece of Apple hardware gets a whole year of Apple TV+ — along with everyone in their Family Sharing group.
So if you do give Apple TV+ a go, what can you expect coming from Netflix? There’s a world of difference between the two at launch, starting with the price. Apple Music Student subscribers will reportedly get Apple TV+ for free as well.
Before we dive into the comparison, know that this comparison is a bit apples (no pun intended) and oranges for the moment. Both their strategic approach and the content that each service offers is very different — most people will likely be considering whether they should add Apple TV+ to their list of subscriptions rather than use it as an alternative to Netflix.
That said, here’s what you need to know about how they differ.
Apple TV+ vs Netflix: Pricing
Apple TV+ only offers a single pricing tier, at $4.99 a month. In contrast, Netflix offers three streaming tiers. The Basic tier costs $8.99 a month, only streams in standard-definition and is limited to a single stream. The Standard tier costs $12.99 a month. It allows for two streams and high-definition streaming. The Premium tier will set you back $15.99 a month. it allows for four streams and resolutions up to 4K.
As mentioned, this is a bit apples and oranges, since we have to take the actual content on offer into account. However, based simply on stream quality and number of users for the price, Apple has Netflix beat here. The streaming quality on offer is up to 4K and offers what is possibly the best bitrate of any current streaming service. Up to six Family Sharing members can use a single subscription as well, beating Netflix Premium’s four.
Apple TV+ vs Netflix: Content selection
The launch selection of shows for Apple TV+ is rather thin on the ground, with what amounts to a number of “tasters” in several different genres. If you’re dedicated to watching every single show we know of today, it’s possible to see it all within the trial period. Clearly Apple will be bringing more content to the table, but the amount of original and third-party content available to Netflix subscribers is staggering. With literally thousands of shows, there’s simply no comparison.
In terms of content quality, that’s largely subjective. Netflix has multiple original shows that have been praised by both critics and general audiences. The production values of Apple’s shows are not in question, but whether they stack up critically is largely subjective. Audience scores for Apple’s shows seem to be doing well despite rough initial critical reception. Overall however, Netflix still has a massive advantage here.
Apple TV+ vs Netflix: Apps
The Netflix app is a dedicated piece of software that’s the result of much refinement over the years. It’s packed with features and has the famous Netflix algorithms running in the background, ensuring your eyeballs land on the content you’re most likely to like.
Apple, on the other hand, hasn’t created a bespoke application for their new service. Instead, they’ve simply added Apple TV+ as one of many sources of content in the existing Apple TV app.
There are two main problems with this. The first is that the app is rather spartan at the moment and not particularly intuitive. The second is that your subscription content is mixed up with paid shows and movies that aren’t part of the deal. This makes for a very different experience since, with Netflix, if you see a show you can watch it.
It would be nice if Apple TV+ does eventually get dedicated software to improve the use experience, but as it stands it feels a little tacked-on. That’s another aspect to consider with Apple TV+ — while Netflix is essentially a universal app at this point, you can’t even stream Apple TV+ content on some platforms like Chromecast and Android TV without some significant workarounds.
Netflix wins here handily.
Apple TV+ vs Netflix: Device support
On that note, it seems that Netflix will run on a toaster these days. You can still use the app on the PlayStation 3 and Xbox 360, which are ancient in technological terms. Just about every smart TV, set-top player and mobile device has a version of the Netflix app. As mentioned, it’s universal.
With Apple Music, Apple realized that they needed to appeal to audiences outside of their hardware ecosystem, which is why you will find Apple Music on the Google Play Store. Likewise, all Apple hardware that supports the latest version of the Apple TV app can use the service.
However, specific smart TV models, Roku devices and Amazon Fire TV devices will also get the app. Android users don’t have an app yet, but you do have the (clunky) option of simply watching the show in a mobile browser by visiting tv.apple.com. And it’s not compatible with Chromecast at all right now unless you want to cast the show from a browser on a desktop.
Apple TV+ vs Netflix: The verdict
Apple TV+ has a long way to go before making that $4.99 monthly price tag feel like good value for money. However, many (most?) Apple TV+ subscribers at this point likely have access to the service for free via purchasing a new Apple hardware product. We’ll have to reevaluate value in the future. Also, new seasons of launch shows are inevitable, and there are plenty of releases in the pipeline.
Can you replace your Netflix subscription with Apple TV+ today? No. Are the shows on offer in Apple TV+ must-watch content? That depends on your taste. However, the 7-day trial means you can judge for yourself at no risk, so why not go for it? Be sure to check back on 9to5Mac for the latest news on Apple TV+.
You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel.
FTC: We use income earning auto affiliate links. More.
These ten enterprise M&A deals totaled over $40B in 2019
It would be hard to top the 2018 enterprise M&A total of a whopping $87 billion, and predictably this year didn’t come close. In fact, the top 10 enterprise M&A deals in 2019 were less than half last year’s, totaling $40.6 billion. This year’s biggest purchase was Salesforce buying Tableau for $15.7 billion, which would…
It would be hard to top the 2018 enterprise M&A total of a whopping $87 billion, and predictably this year didn’t come close. In fact, the top 10 enterprise M&A deals in 2019 were less than half last year’s, totaling $40.6 billion.
This year’s biggest purchase was Salesforce buying Tableau for $15.7 billion, which would have been good for third place last year behind IBM’s mega deal plucking Red Hat for $34 billion and Broadcom grabbing CA Technologies for $18.8 billion.
Contributing to this year’s quieter activity was the fact that several typically acquisitive companies — Adobe, Oracle and IBM — stayed mostly on the sidelines after big investments last year. It’s not unusual for companies to take a go-slow approach after a big expenditure year. Adobe and Oracle bought just two companies each with neither revealing the prices. IBM didn’t buy any.
Microsoft didn’t show up on this year’s list either, but still managed to pick up eight new companies. It was just that none was large enough to make the list (or even for them to publicly reveal the prices). When a publicly traded company doesn’t reveal the price, it usually means that it didn’t reach the threshold of being material to the company’s results.
As always, just because you buy it doesn’t mean it’s always going to integrate smoothly or well, and we won’t know about the success or failure of these transactions for some years to come. For now, we can only look at the deals themselves.
Jumia, DHL, and Alibaba will face off in African ecommerce 2.0
The business of selling consumer goods and services online is a relatively young endeavor across Africa, but ecommerce is set to boom. Over the last eight years, the sector has seen its first phase of big VC fundings, startup duels and attrition. To date, scaling e-commerce in Africa has straddled the line of challenge and…
The business of selling consumer goods and services online is a relatively young endeavor across Africa, but ecommerce is set to boom.
Over the last eight years, the sector has seen its first phase of big VC fundings, startup duels and attrition.
To date, scaling e-commerce in Africa has straddled the line of challenge and opportunity, perhaps more than any other market in the world. Across major African economies, many of the requisites for online retail — internet access, digital payment adoption, and 3PL delivery options — have been severely lacking.
Still, startups jumped into this market for the chance to digitize a share of Africa’s fast growing consumer spending, expected to top $2 billion by 2025.
African e-commerce 2.0 will include some old and new players, play out across more countries, place more priority on internet services, and see the entry of China.
But before highlighting several things to look out for in the future of digital-retail on the continent, a look back is beneficial.
Jumia vs. Konga
The early years for development of African online shopping largely played out in Nigeria (and to some extent South Africa). Anyone who visited Nigeria from 2012 to 2016 likely saw evidence of one of the continent’s early e-commerce showdowns. Nigeria had its own Coke vs. Pepsi-like duel — a race between ventures Konga and Jumia to out-advertise and out-discount each other in a quest to scale online shopping in Africa’s largest economy and most populous nation.
Traveling in Lagos traffic, large billboards for each startup faced off across the skyline, as their delivery motorcycles buzzed between stopped cars.
Covering each company early on, it appeared a battle of VC attrition. The challenge: who could continue to raise enough capital to absorb the losses of simultaneously capturing and creating an e-commerce market in notoriously difficult conditions.
In addition to the aforementioned challenges, Nigeria also had (and continues to have) shoddy electricity.
Both Konga — founded by Nigerian Sim Shagaya — and Jumia — originally founded by two Nigerians and two Frenchman — were forced to burn capital building fulfillment operations most e-commerce startups source to third parties.
That included their own delivery and payment services (KongaPay and JumiaPay). In addition to sales of goods from mobile-phones to diapers, both startups also began experimenting with verticals for internet based services, such as food-delivery and classifieds.
While Jumia and Konga were competing in Nigeria, there was another VC driven race for e-commerce playing out in South Africa — the continent’s second largest and most advanced economy.
E-tailers Takealot and Kalahari had been jockeying for market share since 2011 after raising capital in the hundreds of millions of dollars from investors Naspers and U.S. fund Tiger Global Management.
So how did things turn out in West and Southern Africa? In 2014, the lead investor of a flailing Kalahari — Naspers — facilitated a merger with Takealot (that was more of an acquisition). They nixed the Kalahari brand in 2016 and bought out Takelot’s largest investor, Tiger Global, in 2018. Takealot is now South Africa’s leading e-commerce site by market share, but only operates in one country.
In Nigeria, by 2016 Jumia had outpaced its rival Konga in Alexa ratings (6 vs 14), while out-raising Konga (with backing of Goldman Sachs) to become Africa’s first VC backed, startup unicorn. By early 2018, Konga was purchased in a distressed acquisition and faded away as a competitor to Jumia.
Jumia went on to expand online goods and services verticals into 14 Africa countries (though it recently exited a few) and in April 2019 raised over $200 million in an NYSE IPO — the first on a major exchange for a VC-backed startup operating in Africa.
Jumia’s had bumpy road since going public — losing significant share-value after a short-sell attack earlier in 2019 — but the continent’s leading e-commerce company still has heap of capital and generates $100 million in revenues (even with losses).
Airbnb’s New Year’s Eve guest volume shows its falling growth rate
Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between. It’s finally 2020, the year that should bring us a direct listing from home-sharing giant Airbnb, a technology company valued at tens of billions of dollars. The company’s flotation will be a key event in…
Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between.
It’s finally 2020, the year that should bring us a direct listing from home-sharing giant Airbnb, a technology company valued at tens of billions of dollars. The company’s flotation will be a key event in this coming year’s technology exit market. Expect the NYSE and Nasdaq to compete for the listing, bankers to queue to take part, and endless media coverage.
Given that that’s ahead, we’re going to take periodic looks at Airbnb as we tick closer to its eventual public market debut. And that means that this morning we’re looking back through time to see how fast the company has grown by using a quirky data point.
Airbnb releases a regular tally of its expected “guest stays” for New Year’s Eve each year, including 2019. We can therefore look back in time, tracking how quickly (or not) Airbnb’s New Year Eve guest tally has risen. This exercise will provide a loose, but fun proxy for the company’s growth as a whole.
Before we look into the figures themselves, keep in mind that we are looking at a guest figure which is at best a proxy for revenue. We don’t know the revenue mix of the guest stays, for example, meaning that Airbnb could have seen a 10% drop in per-guest revenue this New Year’s Eve — even with more guest stays — and we’d have no idea.
So, the cliche about grains of salt and taking, please.
But as more guests tends to mean more rentals which points towards more revenue, the New Year’s Eve figures are useful as we work to understand how quickly Airbnb is growing now compared to how fast it grew in the past. The faster the company is expanding today, the more it’s worth. And given recent news that the company has ditched profitability in favor of boosting its sales and marketing spend (leading to sharp, regular deficits in its quarterly results), how fast Airbnb can grow through higher spend is a key question for the highly-backed, San Francisco-based private company.
- 2009: 1,400
- 2010: 6,000 (+329%)
- 2011: 3,1000 (+417%)
- 2012: 108,000 (248%)
- 2013: 250,000 (+131%)
- 2014: 540,000 (+116%)
- 2015: 1,100,000 (+104%)
- 2016: 2,000,000 (+82%)
- 2017: 3,000,000 (+50%)
- 2018: 3,700,000 (+23%)
- 2019: 4,500,000 (+22%)
In chart form, that looks like this:
Let’s talk about a few things that stand out. First is that the company’s growth rate managed to stay over 100% for as long as it did. In case you’re a SaaS fan, what Airbnb pulled off in its early years (again, using this fun proxy for revenue growth) was far better than a triple-triple-double-double-double.
Next, the company’s growth rate in percentage terms has slowed dramatically, including in 2019. At the same time the firm managed to re-accelerate its gross guest growth in 2019. In numerical terms, Airbnb added 1,000,000 New Year’s Eve guest stays in 2017, 700,000 in 2018, and 800,000 in 2019. So 2019’s gross adds was not a record, but it was a better result than its year-ago tally.
- Bose to shut all retail stores in Australia in move towards online shopping – 9News
- บลจ.วี บริหารกอง “WE-GTECH8M” ให้ผลตอบแทน 8% เร็วกว่าเป้า – ข่าวหุ้นธุรกิจออนไลน์
- Güncel altın fiyatları 16 Ocak: Gram ve çeyrek altın kaç lira oldu? – Sözcü
- 去年12月建材家居卖场销售额超九百亿，全年累计超万亿 – 新京报
- Perfect Chocolate Cheesecake with Oreo Crust